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January 8, 2017
A Quick Guide to Keyword Models
Today, effective keyword analysis is a progressively essential tool for digital marketers. Not only do they have to grasp the right way to develop a decent keyword list for PPC and SEO, but good content marketers use keyword research to find out what topics they must write about and what phrases they must use when writing. You can’t start to set up a campaign unless you determine what phrases you’re targeting, and you can’t calculate costs and returns from SEO unless you initially determine who you’re competing against.
Keyword research refers to the process of distinguishing which phrases are employed on search engines when people are searching for information, and typically involves determining both the search volume and relative competitiveness of the terms. Keyword research is a crucial part for search engine optimization because, once used properly, it offers a guide for both the planning and execution of website creation and content development. Below are some of the most important things to keep in mind about the latest developments in keyword models.
Traditional Keyword Research Process
Despite the importance of keyword choice, most people’s keyword research method appears like this:
Step 1: List down several keywords that potential customers may search for
Step 2: Make good use of the Google Keyword Planner for those keywords
Step 3: Choose a keyword based on gut feeling
This is an enormous mistake. As great as the GKP is at giving out closely connected keywords, it’s bad at coming up with new keyword ideas. The GKP just gives you keywords that are very intimately related to the keyword you plugged in. And they almost never show you keywords that are closely – however not directly – connected with what the things you sell. These are typically the most profitable keywords in your market.
Analyze Keyword Competition
There are 2 types of keywords that you should keep in mind throughout your keyword research:
Those that will bring you profit (also referred to as “money” or commercial keywords)
Those that will generate you traffic and links (also referred to as informative keywords)
Most websites are created so that they may produce a profit. In most cases, the merchandise are directly sold through the website and shipped all over the country/world. Search volume for keywords isn’t unchanging. It changes. If you’re an SEO consultant, you will determine rising and falling trends and act suitably. This is the reason that a lot of them choose to use Google Trends as the starting point of their research.
When reverse engineering your competitors’ SEO, SEMRush is certainly the tool you should have in your arsenal. Its top advantage lies in its ability to identify correct organic and PPC data for nearly all websites.
Source: wikipedia reference