Overwhelmed by the Complexity of Business? This May Help
August 24, 2017
Great efforts are employed in creation of a brand. After creating the brand, there is need to ensure it is duly registering to attain full ownership in the market. Consumers therefore use the trademark to identify or refer to the product.
Before registration, there is need to design a unique trademark for the product. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. Relevance to the product is one of the major factors that the product manufacturer should consider when designing the desired trademark.
Attorney are always at hand to offer assistance in the registration process for those in need. This is however not a requirement by the registering agents but comes in handy to ensure the due process is followed to the letter. Attorneys who offer this service are fully trained lawyers with experience in handling registration processes hence expertise in offering the required guidance.
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Before filing for registration a search for the symbol or name used is conducted extensively. The search process takes place in the office of the registering agency were already registered trademarks and the desired one are compared to ensure there is no similarity. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
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To get the trademark registered there are fees applied but these vary between varying states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. This, however, is a one-time requirement unless a change of the trademark is required. The fee may also vary depending on the type of product being registered.
As the basic form of identification, the trademark registration process takes time. The applicant is therefore required to keep constant touch with the agency on regular updates on the state of the application. Registration agencies ensure they provide with a platform through which applicants can make the follow-up with ease and convenience.
A trademark is the identification that the product will carry once it hits the market. Registration process is therefore of much importance to the product as well as the product owner alongside the projected consumers. This can be achieved according to by ensuring the laid out procedure in registration is followed with due diligence. Where necessary, there is need to seek guidance to ensure a smooth and convenient process.