How to write a website design brief

October 17, 2017

A design brief is one of the most fundamental aspects of website development, but how do you go about writing one, and what should it include?

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Be specific

Essentially, a design brief is a set of instructions that a web designer will follow to put your website together. The more specific you can be, the better. Vague ideas or generalisations can be open to misinterpretation, which can cause wasted time and money.

About your business

When writing your brief, the designer will want to know a bit about your business, so be sure to include this in the beginning. This should detail what your business does, what its goals or aspirations are, and what you want to achieve from a new website.

According to Web Designer Depot, demographics are another important point to clarify in your brief. Who is your intended audience? This can influence how your website will look and feel and what sort of content it should include.

Positive features

When using a professional web development company in London who offer Web development services, it’s vital they understand what kinds of things you want to include on your site. If you already have an existing website, detail what aspects you like or don’t like about your current version. Take a look at other websites for inspiration, and pick out elements that you could translate for use on your site whilst ensuring it remains unique.

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Website content

Your design brief should include the different pages that you want to include on your site. If you have any ideas about how you would like these to appear, write them down. Consider aspects such as who will provide the text for your site and whether you want to include any images.

If you want customers to purchase goods from your site, include details about having an e-commerce facility. Do you have any particular preferences when it comes to the specific payment gateway you’d like to use?

Social media and SEO

If you want to increase your customer base, you can’t ignore the impact of SEO and social media, so mention these. A competent designer will put your website together so that it’s optimised for search engines, but including links to social media can also help to widen your reach.

Finally, don’t forget to include your budget and any timescales!